How to open a Lego store / How to open Lego store ?
Franchise vs. independent: licensing requirements, startup costs, supply chains, and marketing tactics for launching a brick retail destination.
licensing
When did Lego start licensing pop culture ?
Track Lego’s first major IP deal in 1999 with Star Wars and how subsequent franchises reshaped set design, marketing, and adult fandom.
Why is Lego Black Pearl so expensive ?
Unpack production numbers, Disney licensing fees, and ship-specific design features that push this Pirates of the Caribbean kit into four-figure territory.